Public Spectacle crafts positively-charged message campaigns about critical social issues.

/> Our current focus is to create dynamic and innovative opportunities to engage and expand public dialogue about domestic and dating violence (DDV).
 

Watch the Shehugger product demo video here! »

Public Spectacle crafts positively-charged message campaigns about critical social issues.

/> Our current focus is to create dynamic and innovative opportunities to engage and expand public dialogue about domestic and dating violence (DDV).
 

Send hugs to your local Domestic Violence shelter during Domestic Violence Awareness Month »

Public Spectacle crafts positively-charged message campaigns about critical social issues.

/> Our current focus is to create dynamic and innovative opportunities to engage and expand public dialogue about domestic and dating violence (DDV).

Why do we say DDV? What's a Public Spectacle all about? Subscribe to our blog and we'll break it down...

Campaign Boosting


This October, in coordination with Domestic Violence Awareness Month (DVAM), we’re launching the Shehugger. The Shehugger is the icon for a movement that supports healthy, violence-free relationships. Wear one to make a statement, pledge to “Send a Hug” and support the healing of somebody who has experienced Domestic or Dating Violence, or “Send a Hug” to help sponsor a DVAM Campaign.

Message Crafting


To subvert the notion of wearing a “wifebeater” and send a positive message about loving and appreciating women, the message was built into the product. To promote the “Shehugger: taking violence out of fashion” message, we joined forces with the talented I Wear Your Shirt team to create the video “Hug Life”.

Choosing positivity


/> In the US, 1 in 4 women will experience Domestic or Dating Violence (DDV) in her lifetime (globally= 1 in 3). We believe that we can help heal the DDV dynamic through positive awareness, compassion, and engagement. You can spark a cultural transformation, one hug at a time.

Step 1: Recognize that information is constantly being funneled.

Filtering of information can limit your awareness.

Step 2: Rearrange the funnels + increase the channels of information = expand awareness.

Step 3: Wash, rinse, repeat

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We’re listening…

    • To the people around us and how they talk, or don’t talk about DDV

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    • To how DDV is portrayed in pop culture, and how its stories are told by media

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    • To the public health sector: Organizations such as the World Health Organization and the Centers for Disease Control and Prevention. What are they saying about DDV, and what do they recommend we do to stop it?

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    • To innovative and proven marketing principles that create the most successful campaigns in the world. Can these strategies be adapted to raise awareness about a social problem?

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  • To how this conversation is evolving and creating unique opportunities for dialogue through social media.

We’re integrating…

    • The most successful strategies described by marketing industry experts and applying them to the best practices and lessons learned from the public health and prevention sector. To this hybrid approach, we bring:

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    • Our combined experience of over 45 years doing advocacy to increase awareness about DDV

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    • Vital perspectives from women who have experienced DDV in their lifetimes–and what they want you to know about DDV

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  • An onramp at every junction of this story, where you are able to bring your unique perspective to the message we’re crafting.

We’re creating…

    • Multi-faceted messaging campaigns that generate conversations within people but also have the capacity to impact relationship, community and societal levels.

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    • A survival-of-the-viral environment where messages can be easily shared. Proliferation, replication and mutation are encouraged to create the most powerful species of social evolution possible.

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    • Products that reflect and reinforce a societal shift away from culturally-complicit attitudes about DDV.

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We produce fun and joyful campaigns that expand public understanding of pervasive and complex social issues, such as domestic and dating violence (DDV). We craft public Spectacles – such as the Shehugger – to inspire awareness and spark cultural transformation.
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Jaime Rothbard
Mortified of cubicles. Passionate about non-conventional approaches to raising awareness. Volunteering veteran and internship-aholic. Mosaicist who loves to create new designs out of broken and obsolete things. Dating violence survivor. Healing arts practitioner.

Liz Odongo
Grew up in a flower shop. Genetically predisposed to stop and smell the roses. Peace Corp volunteer. Catcher & coach of 5-time champion softball team. Survivor of domestic violence. Seasoned educational trainer who has empowered survivors of DDV at every capacity. Never forgets to send a card.

“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” – Albert Einstein

Shehugger: taking violence out of fashion.

We created the Shehugger™ because there has been a clear demand from both the Public Health sector and Women’s organizations for innovative ways to address the roots of DDV within a cultural context. It also creates a great entry point for men to get involved in showing their support to stop DDV!

Proceeds from sales will establish a stable funding mechanism for Public Spectacle’s future development—something that has been difficult for us to access in the past, largely due to grant scarcity that funds the nature of our work.

How the Shehugger is Boosting Dialogue...

  • “She Hugger! That is brilliant! And having started my career in DV work… it is a hard, hard, hard… hard world. If you can get people to start talking and participating by laughter – you can move them to action. Cheers to her! I will share this and also likely use it in my class next spring @ the UW!”

    - Jody, Seattle, WA

  • “I’ve gotten a giggle or two out of Dave already by saying ‘uh oh, I think you need the Shehugger…don’t make me pull out the Shehugger!’

    How can anyone stay upset if they are wearing a Shehugger?”

    - Danna, Boise, Idaho

We’ll love to hear from you and we respond to all messages.

  1. Please feel free to fill out the form below or email us at info [at] publicspectacle [dot] org.
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Our mailing address:
PO Box 34075
Washington, DC 20043